Tyler Tasson boasts plenty of experience on both sides of the music industry’s bargaining table – a fact that has afforded her a unique perspective on the business. Now, with her firm Endemic Music Marketing, she’s putting that perspective to work for artists, devising custom-tailored solutions to help propel their careers forward.
In the year preceding Endemic’s launch in 2017, Tyler served as Manager of Label Services for music industry behemoth ole following its acquisition of Anthem Entertainment Group, her professional home for the previous six years. That high-profile position found her doing marketing for a roster that included the likes of Rush, Big Wreck, The Tea Party, and others.
But before she joined the “dark side” (her words), Tyler was pounding pavement as an independent musician with various projects – as she puts it, “Dealing with the nightmare that is being an indie artist and doing everything for yourself.”
It’s the disparity between those two extremes – the DIY grinders and the major-label monoliths – that inspired her to launch Endemic Marketing and help independent artists access services typically offered by a record label without having to forfeit a percentage of their revenues.
Endemic’s list of a-la-carte services includes project management, social media auditing, digital marketing and advertising, album and tour marketing, and beyond. They’ll also help to connect clients with trusted freelancers for services such as design, photography, web development, and more.
Solutions are specifically catered to each artist and their brand, letting creators keep 100% of their earnings and, more importantly, complete control of their art. What’s more, transparency is central to the business, ensuring that artists understand and approve where every dollar is spent and why.
“In today’s music business, you don’t need a label to do well,” Tyler says – and she should know. “With the right kind of development, promotion, and advertising, a career in music is more accessible now than it’s ever been, and we want to empower artists to pursue their passion and keep their focus on making great art.”