Obstacles are hurdles, not detours…

by Ryan Hart on November 23, 2009

Recently I was speaking at Bethel Highschool as a WSU graduate educating students what to expect in regard to the college transition. While I was waiting for class to begin I saw a quote from Frank Clark painted carefully on the wall, “If you find a pathwith no obstacles it probably doesn’t lead anywhere.”

In my opinion this is definately the case and always the case. Obsticals are what keep people out, away and between where you are now and where success is.

Lesson: “Look to obstacles as confirmation you are on the path to success. Obstacles are hurdles, not detours.”

Question: What has been the biggest obstacle in the establishment of your business?

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Open up and put up…

by Ryan Hart on November 18, 2009

My dad is the source of much of my thinking and of all people has influenced my habits and work ethic the most. I have ways heard him say,”The business owner has to show up every day, has to be the one who unlocks the doors each morning and locks them up each night. Your business will only be as successful as the your committment to lead by example.”

Lesson: You are the index by which your business partners, employees, and vendors will compare themselves to. Work diligently and they will follow suit.

Question: “Who has influenced your work ethic the most?”

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A real entrepreneur…

November 17, 2009

A friend of mine who was contemplating starting an event ticketing website was seeking advice from Mark schuster, a LA Venture Capitalist. My friend was expressing his lack of funding as the reason the project was on hold. Mark told him, ” A real entrpreneur would have done it for free already.” He took the [...]

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Robert Marcovitch, President K2 Skis

November 4, 2009

Robert Marcovitch, President of K2 Skis, spoke at the PLU-State Farm Executive Leadership Series this past week. The 45 minute talk was filled with advice and wisdom for the students professional and personal life.
Here are a few excerpts;
Business is transactional, by people, and based on relationships.
Retail is a problem solving environment, great place to learn, [...]

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Starbucks doesn’t sell Coffee, Starbucks sells the Experience

October 31, 2009

Starbucks does not sell coffee. Starbucks sells the experience. They carefully craft an atmosphere engineered by their corporate brand guru’s. Notice how there are always two employees focused on your order. The first barista yells the order to the second who makes as much noice as possible steaming and preparing the coffee. It doesn’t matter [...]

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Networking is Karma – Justin Foster

October 31, 2009

After a recent discussion with Justin Foster on the topic, I have come to conclude that, in fact, networking is Karma. With further research I have found several other confirmations on the topic;
At its very core, networking is about building relationships, and every relationship requires give and take. It’s not just about getting what you need [...]

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Ultimate Marketing Lesson #2: Adapt technology to your market – Bill Rogers

October 30, 2009

A mistake many organizations make is expecting people to use new technology and not accommodate for those resistant or incapable of new technology adoption. Bill Rogers, a fellow PLU alum (MBA class of 1982), recently told me a story concerning his communication with his Grandma during his service in Vietnam.
“I would send tapes home for her to listen to. [...]

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Ultimate Market Lesson #1: Invert your perspective – Bill Rogers

October 30, 2009

I recently had the privilege to listen to Bill Rogers, fellow alum of PLU (MBA class of 1982), and learn a thing or two about marketing.  He told me a story which communicates the value of looking at data in a way which can provide key management decisions. “Invert your perspective” and listen to this;
During WWII, the [...]

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Ultimate Marketing Tactic #4: Imply Demand

October 27, 2009

Units in Donald Trumps condominium development were not selling well at all. He decided to implement an Ultimate marketing Tactic and imply the value of the condos were increasing.  The rising prices caught the attention of condo speculators and potential tenants, stimulating an actual increase in demand resulting in selling out the tower.
Sales were so rapid that [...]

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Sustainable Viral Marketing Tactic #3: Hold a contest

October 23, 2009

Every year I host the Ultimate Marketing Contest (For best Gimmick, Tactic, Stunt, and on a limited Budget). This allows me to network and connect with the brilliant minds behind marketing, drive traffic to my blog, and deliver valuable recognition to people who deserve to be recognized.
Holding a contest with 1-10 winners can create the [...]

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