Email Broadcast Marketing Stunt – Mariners Fans Showered with Real Dollars
During A-Rod at Bat (stunt idea, performance & write-up by Ken Mahar)
If you are a Mariners fan, or just a baseball fan in general you probably hate the
Yankees, unless of course you live in NY. And no one is more loathed than Alex
Rodriguez (A-Rod) who left the Mariners and the fans that beloved him all in the name
of cash. The $120 million or so the Mariners were offering was not nearly enough to buy
Pay-Rod’s loyalty.
My personal run-in with his greatness, was outside of the Washington Athletic Club
when as I was walking up the street towards him I witnessed him unwrap a piece of
gum and just wad up the wrapper and throw it down in the street in front of him and me
as he stared off into the distance. In his mind I wasn’t even there – I was nobody to be
concerned with anyway. The thing that struck me, other than the incredibly bad
manners, was the giant ego one must have to act so rudely right out in the open. I’ve
rarely witnessed somebody litter – let alone a superstar. This is exactly the kind of
attitude that has nicknamed him “The Cooler” because every team he joins gets better
after he leaves.
This year A-Roid was caught taking steroids and finally admitted as much – very
awkwardly, a couple of times. You can see the various confessions on YouTube. He
also earned a new moniker this year: Stray-Rod when he was caught cheating on his
wife who claims he emotionally abandoned both her and his children while philandering.
It’s widely reported that he’s now dating Kate Hudson. Run Kate Run.
So with a fresh new batch of ammunition we decided to put a spin on a Mariner fan
tradition of throwing out play money when he comes to bat. Our spin – we’d use real
money. Of course, we also had to put a sticker on each dollar bill with a clever
message (and our logo!). Here’s some of the messages that were used:
• Hit LEGITIMATE marketing home runs.
• Put your marketing on steroids.
• All the marketing power without the acne, needles, or shrinkage.
• Great marketing results, no asterisks needed.
• Cousin recommended email marketing.
• Legal in all 50 states, and the Dominican Republic.
• You can call us E-Broad.
• Marketing that actually hits when it counts.
• Even Scott Boras can’t get you a better deal on your email marketing.
• We’re willing to play for less than $33 million per year.
• Recession put a “Cooler” on your business? Call us.
• Email Marketing so good, your clients will feel “touched for the very first time.”
• Results so good, even YOU can afford the material girl
Alex Rodriguez
Emailmarketing.com has taken a swing at an ultimate markeing gimmick and hit a homerun ….
.
At a recent Mariners vs. Yankees game during an A-Rod at bat they released several hundred one dollar bills from the 300 level, raining down behind home plate, with the following statments on them;
.
• Hit LEGITIMATE marketing home runs.
• Put your marketing on steroids.
• All the marketing power without the acne, needles, or shrinkage.
• Great marketing results, no asterisks needed.
• Cousin recommended email marketing.
• Legal in all 50 states, and the Dominican Republic.
• You can call us E-Broad.
• Marketing that actually hits when it counts.
• Even Scott Boras can’t get you a better deal on your email marketing.
• We’re willing to play for less than $33 million per year.
• Recession put a “Cooler” on your business? Call us.
• Email Marketing so good, your clients will feel “touched for the very first time.”
• Results so good, even YOU can afford the material girl.
.
The gimmick was capitalized by placing their company logo and web address on each statement on the bills.
.
A-Rod Yankee Finances
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