PR Puppet Theatre
David Moye was looking for a job during what he called “the worst recession since the 1930’s”. He was laid off from a journalism job in September and decided to switch to PR. He formulated a gimmick which would help him stand out by creating, in his words, a cheesy internet puppet show.
“But even though I had experience in knowing how to pitch the media and had consulted for PR agencies, a lot of places wouldn’t give me the time of day,“ says Moye. “So I decided to show off both my knowledge of media relations and my creativity by creating a YouTube series called PR Puppet Theatre where I offered PR advice to my daughter’s puppets.”
David used his Facebook contacts to get two of the five videos featured on the CNBC.com web site where it was called “must-see entertainment/ education for every PR flack.”
He made sure when sending out his cover letters and resumes to point out: “If I can get a cheesy puppet show on CNBC, think of what I can do for your good clients.”
That pitch helped him get his current job at Alternative Strategies, a boutique PR agency in San Diego and is doing a pretty good job so far. In fact, he has set records in only his second month on the job.
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