Masterpieceyourself.com
David Langton and his team* was wondering how he could bring more attention to his services as a creative branding and interactive design firm Langton Cherubino Group, Ltd. His clever thinking led him to implement an Ultimate Marketing Gimmick… Masterpieceyourself.com which allows users to insert their own photo into the face of a masterpiece painting portrait like the Mona Lisa, then download it or share via email and social networks.
For their beta launch, they emailed an announcement to 1,000 people on their client/prospect email list and received about 125 hits. Then David promoted the website to bloggers, publications and media outlets….and started getting hundreds of hits per day.
“We are very popular in Italy and Canada where thousands of users have played the MasterpieceYourself game. We beefed up the website, added content about the artists and began running Google Ads on the home page. We have increased traffic to the site and recently had 5,000 hits in one day.”
Since then, MasterpieceYourself.com was featured in REDBOOK magazine, and has had over 15,000 engaged users who have made their own “masterpiece” uploaded images and shared them via emails and Facebook postings. Traffic to their website has increased by 280% (1,109 unique monthly visitors vs. 399).
David understands what it takes to get people’s attention in world where marketers are starved for an audience.
*Note: David’s team consisted of Norman Cherubino, Jim Keller, Roland Dubois and Phillip Reyland. http://langtoncherubino.com/
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