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	<title>Comments on: 2009 Ultimate Marketing Gimmick Finalist: Shoe String Marketing</title>
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	<link>http://endemicmarketing.com/ultimate-marketing-gimmicks/2009-ultimate-marketing-gimmick-finalist-shoe-string-marketing</link>
	<description>Sustainable Viral Marketing</description>
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		<title>By: 2009 Ultimate Marketing Gimmick Top 10 &#124; Endemic Marketing</title>
		<link>http://endemicmarketing.com/ultimate-marketing-gimmicks/2009-ultimate-marketing-gimmick-finalist-shoe-string-marketing/comment-page-1#comment-178</link>
		<dc:creator>2009 Ultimate Marketing Gimmick Top 10 &#124; Endemic Marketing</dc:creator>
		<pubDate>Sat, 06 Feb 2010 05:14:18 +0000</pubDate>
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		<description>[...] Daniel Ruby: Shoe String Marketing … In order to make direct mail less dull and throw-away-worthy, Dan takes a targeted list of potential publishers and sends each of them a single shoe with a URL pinned to the tongue.  If they go to the URL, they see a personalized breakdown of how much money Chitika can make them. Dan see’s an alert that someone has hit up the URL and sends the matching shoe immediately. Click here to vote for Daniel. [...]</description>
		<content:encoded><![CDATA[<p>[...] Daniel Ruby: Shoe String Marketing … In order to make direct mail less dull and throw-away-worthy, Dan takes a targeted list of potential publishers and sends each of them a single shoe with a URL pinned to the tongue.  If they go to the URL, they see a personalized breakdown of how much money Chitika can make them. Dan see’s an alert that someone has hit up the URL and sends the matching shoe immediately. Click here to vote for Daniel. [...]</p>
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		<title>By: 2009 Ultimate Marketing Gimmick Finalists &#171; Social Media and Social Networks</title>
		<link>http://endemicmarketing.com/ultimate-marketing-gimmicks/2009-ultimate-marketing-gimmick-finalist-shoe-string-marketing/comment-page-1#comment-10</link>
		<dc:creator>2009 Ultimate Marketing Gimmick Finalists &#171; Social Media and Social Networks</dc:creator>
		<pubDate>Sun, 18 Oct 2009 19:55:58 +0000</pubDate>
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		<description>[...] Daniel Ruby: Shoe String Marketing … In order to make direct mail less dull and throw-away-worthy, Dan takes a targeted list of potential publishers and sends each of them a single shoe with a URL pinned to the tongue.  If they go to the URL, they see a personalized breakdown of how much money Chitika can make them. Dan see’s an alert that someone has hit up the URL and sends the matching shoe immediately. [...]</description>
		<content:encoded><![CDATA[<p>[...] Daniel Ruby: Shoe String Marketing … In order to make direct mail less dull and throw-away-worthy, Dan takes a targeted list of potential publishers and sends each of them a single shoe with a URL pinned to the tongue.  If they go to the URL, they see a personalized breakdown of how much money Chitika can make them. Dan see’s an alert that someone has hit up the URL and sends the matching shoe immediately. [...]</p>
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