Sustainable Viral Marketing Tactic #2: Stamp it

October 23, 2009

If you’ve never heard of Where’s George you’re not alone. The first time I heard about this website I had gotten a dollar bill as change from Burger King and on one of the dollar bills someone had written “go to WheresGeorge.com”. So I went and saw that the person who had the dollar bill [...]

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Sustainable Viral Marketing

October 20, 2009

“Sustainable viral marketing depends on three critical variables. The incubation period of the message, the scope of the target audience (people who would be excited to hear about it), and the variety of new forms the same idea could take on.
If the message has universal appeal and delivers an instant payoff, the message will have a short [...]

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Sustainable Marketing Tactic #1: Invitation Only

October 20, 2009

Using an “invitation only” process to allow people access to the beta of GMail, Google has managed to create a certain amount of buzz and hype.  The “invitation only” is a marketing gimmick that gives people the illusion of getting “exclusive” access to something new and special.
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LiveClicker Pioneers Video in email

October 20, 2009

A video is worth a thousand pictures. Liveclicker is a new startup located in Silicon Valley, California. In partnership with leading eCommerce sites, they are currently building a comprehensive solution for enabling, managing and profiting from video commerce applications.

Video Email Marketing in 2009: Facts, Stats, Limitations, Possibilities
View more presentations from Justin Foster.

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2009 Ultimate Marketing Gimmick Top 10

October 18, 2009

Chuck

Arran Schlosberg: Find Chuck Norris … If you type in “Find chuck Norris” in Google and click I’m Feeling Lucky, you will see the following result: Google won’t search for Chuck Norris because it knows you don’t’ find Chuck Norris, he finds you. Click here to vote for Arran.
David Moye: PR Puppet Theatre … He formulated a [...]

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Vote for the Winner of the 2009 Ultimate Marketing Gimmick

October 18, 2009

Voting ends 11.31.09 at midnight. You may vote up to 100 times per day per computer.
Voting ends 11.31.09 at midnight. You may vote up to 100 times per day per computer.
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2009 Ultimate Marketing Gimmick Finalist: Las Vegas Advertising

October 18, 2009

Dan Strong is one clever man. He has created a successful marketing gimmick known as “Strip Walking” on the Las Vegas Strip. He walks up and down the strip selling advertising on his t-shirt.
On average, 17,700 people are walking on the Strip at any given hour on any given day. During peak times there are as [...]

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2009 Ultimate Marketing Gimmick Finalist: Shoe String Marketing

October 18, 2009

Daniel Ruby, Research Director at Chitika.com, had a problem. People weren’t opening or responding to direct mail with the success he wanted. Something had to change. Through sheer brilliance Daniel came up with an Ultimate Marketing Gimmick: Shoe String Marketing.
In order to make direct mail less dull and throw-away-worthy, I take a targeted list [...]

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2009 Ultimate Marketing Gimmick Finalist: Find Chuck Norris

October 18, 2009

Arran Schlosberg, of www.ArranSchlosberg.com and NoChuchNorris.com, has used the Chuck Norris craze to create an Ultimate Marketing Gimmick: Find Chuck Norris.
I came up with the idea after reading the Chuck Norris joke on one of the “fact” sites and remembering the “French military victories” Google bomb that returned a Google error – ‘did you [...]

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2009 Ultimate Marketing Gimmick Finalist: PR Puppet Theatre

October 18, 2009

David Moye was looking for a job during what he called “the worst recession since the 1930’s”. He was laid off from a journalism job in September and decided to switch to PR. He formulated a gimmick which would help him stand out by creating, in his words, a cheesy internet puppet show.
“But even though [...]

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