[en-dem-ik mahr-ki-ting] – noun
Endemic, an infection is said to be “endemic” in a human population when that infection is maintained in the population without the need for external inputs.
Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others.
Thus, Endemic Marketing is sustainable marketing where the initial marketing push creates a tipping point where the consumers become “prosumers” who actively market the product or service within their sphere of influence.
